Google can't seem to stop making communications apps, and it feels like it's getting worse at it — I remember a time when everyone was on Hangouts, but Allo barely made a dent in the market before it was dismantled in March 2019. And now, the company is at it again — but this time its focus is different.
Google is working on a new, "unified" communications app, targeting companies, according to The Information (you'll need a subscription to read the article).
The new app, which will be part of G Suite, combines several existing Google apps, including Gmail, Drive, Hangouts Meet, and Hangouts Chat, with features. It should also work with Calendar, though users must download it as a separate application.
The aim is to resist business-oriented collaboration tools like Microsoft Teams or Slack. Google is currently working hard to get Fortune 500 companies to move to its software line, and it should be easier to manage a packaged product like this within a large corporation.
But the new app could also bring some order for the company's spectacularly messaging product suite, which once included the now-defunct Inbox and Allo, as well as Hangouts, which is being shut down and replaced by Hangouts Chat and Hangouts Meet, to Google.
Nonetheless, it's unclear how the new app will impact the current Google app lineup, and whether it will also be available for personal use. There's also no news about when the new app will launch, although it's currently being "internally checked," meaning a public beta might not be too far away.
Image Credit: Tecno Pymes, Google